“Relationships are major cause of stress”, says GenZ

Over the last few years, mental well being has garned importance In everyday life.
While this pro activeness in handling stress and anxiety is seen as a positive shift, the pressure to manage in meeting social and societal needs impacts emotional and social well being of the younger generation.
In a recent study conducted by ITC Fiama,work is seen as the biggest cause of stress in millenials,while GenZs see relationships and break-ups as major source of stress.
What is far more interesting is that despite varied reasons for stress and anxiety noted,only 33% of them are willing to seek immediate help if they find trapped in mental health issues,while youngsters and millenials seek music,yoga and meditation as a resort to de-stress.
While today’s digital ecosystem has turned serious conversations to light hearted memes, conceptualized by Brand David, ITC Fiama turns classic and legendary memes into real life situations, where protagonists encourage the need for mental wellbeing through a guided session to navigate through the mind-map of emotions.