We all love our flurry soft leathers, but what if these could be more sustainable and cruelty free? BMW now offers vegan leather in some of its models.
The German automaker has been working to reduce environmental impact by going the vegan route. Vegan leather is a type of synthetic leather that is made from synthetic polyurethane. It can be used for clothing, shoes, and car seats. Vegan leather does not contain any animal products and does not harm animals in the making of the product.
During an interview, Vikram Pawah, President & CEO BMW Group, mentioned that BMW aspires to be the most sustainable brand in the automobile industry and hence is working towards carbon neutrality in maximum ways.
This type of leather has been around for over 20 years but has only recently become popular due to its sustainability and animal cruelty-free qualities.
BMW has long been a leader in sustainable and innovative materials, and they continue to push the boundaries with their new vegan leather. These luxurious materials are made from plant based such a pineapple leaf making them 100% environment friendly. It’s incredibly durable, making it perfect for luxury car interiors. Soft in texture, it has a beautiful natural grain, making it an ideal choice for those who are looking for an eco-friendly yet a stylish alternative to traditional leathers.
Here are some benefits of vegan leather:
1. It’s more environment friendly
2. It’s cruelty free
3. Easier to maintain
4. More affordable than traditional leather
5. Reduces CO2 (carbon dioxide) emissions from the vehicle.
So, if you are looking for a more sustainable way to enjoy your leather products, BMW’s vegan leather is the way to go.