As a result of the inflation crisis in Britain, people are turning away from healthier foods like fresh vegetables and fish to processed and cheap food items like packaged pizzas, and sausages.
According to the official UK Consumer Price Index (CPI), as the grocery prices rose across the board, the cost of fresh food has largely been outpacing processed and packaged products.
The main components of packaged food products are often unhealthy levels of salt, fat and sugar, plus flavour enhancers and preservative chemicals to give them longer shelf lives which are associated with higher risks of obesity, heart disease, type 2 diabetes and certain types of cancers.
Britain, where almost 60% of adults are overweight or obese is already near the forefront of an “obesity epidemic” across Europe, raising their risk of premature death and serious disease, according to a report of World Health Organization.