Shahid Kapoor is the face of the recent advertising campaign for FURO Sports Shoes, a product of Red Chief Shoes. The campaign is being advertised through digital, print, cinema, television, outdoor advertising, and increased visibility at multi-brand establishments.
According to Manoj Gyanchandani, Managing Director of Furo Sports Shoes, the campaign’s objective is to advance the athleisure lifestyle and sports footwear.
“Nowadays, it’s all about fashion – but function is equally important. Our shoes have been designed keeping optimum usability in mind, without compromising on style and comfort.”
Shahid Kapoor is seen in the advertisement running, jogging, jumping, and dancing to the tune of kabbadi-kabbadi. The movie is the first instalment of a campaign that intends to emphasise the promotion of footwear that enables viewers to approach daily life with elegance.